ASEAN leaders get football jerseys as souvenirs

Ten Southeast Asian leaders will bring home some souvenir, particularly special football jerseys, after attending summit talks in Thailand. The Association of Southeast Asian Nations (ASEAN) leaders received blue jerseys with their surnames at the back after forging an agreement with FIFA on football collaboration last Saturday. During the signing ceremony, President Duterte and Brunei Sultan Hassanal Bolkiah got jersey number 10 as heads of states, a number associated with the great football players. Seven other heads of government of Malaysia, Myanmar, Singapore, Thailand, Vietnam Cambodia, and Laos, on the other hand, got number 9 shirts usually worn by strikers. Indonesian President Jokowi Widodo was the only leader with the number 21 jersey, which indicated his country as host of the 2021 Under-21 World Cup. The football shirts were handed out by FIFA President Gianni Infantino to the ASEAN leaders as they gathered onstage. Duterte was the last leader to

Sports Tech Startup FanFood and Mars Wrigley Team Up to Boost Confectionery Sales at Sports Venues

FanFood, a concessions management and mobile ordering platform at sports and live entertainment venues, partnered with, Mars Wrigley, on a pilot test at Durham Bulls Athletic Park in Durham, North Carolina to test how technology can be used to drive Confectionery sales. Executed over the course of July and August, the test concluded with an increase in overall concession sales led by the doubling of confectionery sales. Insights on how to best use mobile technology to drive reach and conversion among non-confectionery buyers at sports venues were also garnered from the test. FanFood’s mobile ordering platform was first implemented two years ago at Durham Bulls Athletic Park, a 10,000-seat ballpark home to the Triple-A affiliate of the Tampa Bay Rays. The app soon gained popularity among Durham Bulls‘ fans as the fastest and most convenient way to order food and drinks at the venue. As a result of FanFood’s user