One of the trademark features of Brazilian design is the use of craft techniques in the production of items.
The handmade and technology mix lends a unique Brazilian character to unusual decorative and utilitarian objects for the home, with designers Sérgio Matos, Nicole Tomazi, Paulo Biacchi and the Campana brothers being some of the main references of designers who currently invest in the style.
But the proponents of this blend of techniques say that it is not an easy choice, as far as the local audience is concerned. That is because the mix craft with design is still underappreciated in Brazil and much more recognized and appreciated abroad.
“Our work needs to get compliments in Milan so that Brazilians can appreciate our work. In Italy, there are excellent artisans working with leather, for example, who are very valued. Craft does not diminish the value of an item – it’s very much the opposite,” architect and designer Nicole Tomazi of Oferenda Objects told decor portal Delas.
The other side of the story is that designers often face trouble when trying to produce items with a strong craft element on an industrial scale due to the high manufacturing cost and adaptation of processes, which makes it all unviable.
Some designers say that the answer to this conundrum is being able to work craft elements into the current standards of the manufacturing industry. Despite the challenges, many Brazilian designers are succeeding in establishing a strong link between technology and craftsmanship by uniting technology and art in an extremely experimental work. Check out the images below: